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Alana Braddon-Parsons

UX Designer  ||  Creative Technologist

I am a curious and collaborative designer, who's passionate about seeing the customer experience holistically, and using systems thinking to tackle deeper problems

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2022 - Xero & Fable

BALANCING ACT - ACCESSIBILITY

Designing dropdowns that balance the needs of existing users and the keyboard navigation they are used to, with common accessibility patterns.

Customer Feedback | Fable Usability Testing Smart Components | Product Patent

2021 - Massey Child Care Centre Inc.

BUILDING TRUST DIGITALLY

Redesigning the Massey Child Care Centre website to better communicate with families.

Qualitative Interviews | Survey
Wireframing | Figma Prototype

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2021 - Master's Capstone Project

REDEFINING RETIREMENT

Fostering connections and mental agility through an application for learning and sharing skills in early retirement.

Problem Framing | Participatory Design Speculative Workshop | Concept Testing

January 2021 - Master's Project - IBM

EVERYDAY INCLUSION

Social application designed to encourage employees to show appreciation to their team members.

Qualitative Interviews | Paper Prototyping
User Testing | Design System

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2017 to 2023 - My Hobby Projects

CREATIVE ENDEAVOURS

I enjoy exploring different mediums and the relationship between digital and physical spaces. See a snap-shot of what I consider fun.

CAD | Interactive Installations | 3D Printing
Wearable Art | Ceramics | Laser Cutting

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